Consulting Services
Johanna works with clients, providing growth generating strategies that are catered specifically to their needs. Take a look below at the services she offers and get in touch to achieve results.
Product
creation, management and positioning
Led the end-to-end design, development, and launch of several products at Google, American Express and Vanguard, resulting in:
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Redesigned the Plum Welcome Kit and added greater flexibility into the card’s rewards structure based on insights from key Plum customers and prospects, leading to 50% growth in customer spend and proactive addressing of customer pain points.
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Improved the digital shopping experience for Personal Advisor Services at Vanguard thereby increasing the throughput rate by 13% and generating $13M in value to the business.
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Created a tool for the internal sales team at Google which decreased process time for proposals by 95%.
Business
go-to-market, OKR development, client and market research
Led strategic initiatives at American Express to grow wallet share with card members, including:
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An organic growth strategy that unlocked new cross-sell opportunities and channels to grow market share by $6B.
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50 new cross-sell initiatives that were accepted by 300K+ card members (12% above plan) and grew market share by $2B.
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A supplemental card strategy that increased market share by $4B.
Marketing
prospect acquisition, existing client growth, journey development
Developed and implemented analytics-driven marketing strategies at Vanguard, resulting in:
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Vanguard’s first-ever ultra-high-net-worth marketing strategy, which delivered 126% of marketing lead goals for the year.
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The first early-tenure customer journey at Vanguard, which achieved a record 76% email open rate.
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9% growth in the Vanguard 529 plan, which exceeded the historical growth rate over the last 5 years by 27%.
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400K+ marketing leads for Personal Advisor Services (PAS), which exceeded the 2020 goal 1 quarter ahead of schedule.